Luxury Brand Management course takes a strategic view of the dynamic characteristics and opportunities with the global luxury goods industry. The luxury industry has doubled in size over the past 10 years, reflecting an increasingly global presence. Traditionally a sector associated with Europe, luxury brands are expanding into the markets of the fast-developing BRIC economies.
Through analysis of contemporary fashion companies, you will be introduced to the latest theories alongside professionally oriented implications in luxury brand management. Upon completion of the course, you will have acquired the ability to successfully develop, implement and manage luxury brand marketing campaigns.
Through taught classes, projects and contact with industry experts you will develop the knowledge, insights and critical skills to make informed judgments about the strategic and tactical business activities of luxury brands.