The aim of the diploma in fashion merchandising and marketing programme is to produce fashion professionals who are empowered with the capacity to not only successfully manage various fashion related processes while having a thorough understanding of the requisites involved, but also work with a well-developed research, analytic and application ability.
The programme is designed for the accomplished creative business-orientated person, who has a ﬂair for fashion, style and product management and a love of all aspects inﬂuencing fashion and its consumer value; such as prevailing trends, cultural inﬂuences, product presentation and sound business practice.
This course combines the practical components of design and product development and is ideal for students who are interested in the management and retail side of the industry - such as retail management, buying, public relations, and product development - or those who want an insight into starting a fashion business.
If you are creative, business-minded and enjoy using digital media and technology, this course will inspire you to pursue your ultimate fashion retail career.
Upon attaining the Diploma in Fashion Merchandising, Marketing and Media, students will reflect an understanding of different forms of knowledge and forms of explanation as well as the ability to evaluate, select and apply appropriate methods and techniques within the fields of fashion theory, fashion buying and sourcing, visual merchandising, fashion marketing and media, and fashion retail management, and demonstrate awareness of knowledge production processes within the above-mentioned fields.
You will gain the ability to evaluate performance against given criteria, and accurately identify and address the task-specific learning needs in the context of Fashion Merchandising and Marketing.