This short course in Fashion Merchandising and Marketing aims to produce fashion professionals who are empowered with the capacity to not only successfully manage various fashion-related processes but also work with well-developed research, analytic and application ability.
The programme is designed for a business-orientated creative individual who has a ﬂair for fashion, style and product management. Interested candidates should respect all aspects inﬂuencing fashion and its consumer value; such as prevailing trends, cultural inﬂuences, product presentation, and sound business practice.
This course combines the practical components of design and product development and is ideal for students who are interested in the management and retail sides of the industry - such as retail management, buying, public relations, and product development - or those who want an insight into starting a fashion business.
If you are creative, business-minded and enjoy using digital media and technology, this course will inspire you to pursue your ultimate fashion retail career.